WHATABURGER X FORTNITE

In Summer 2024, Whataburger launched a custom Fortnite map, featuring all kinds of tasty recognizable brand pieces: the actual Whataburger locations, burgers, shakes, fries, Honey Butter Chicken Biscuits, and more. My partner and I were tasked with the fun part! We created fun social videos to promote the map.

We had lots of ideas, but landed on a handful that featured one part of the Whataburger brand we’d been trying for ever to feature: their (mostly unknown) mascot, Whataguy.

The concept behind them is simple: The familiar Whataburger and Fortnite worlds have collided!

Copywriter - James Grandberry
Art Director - Kassius King
Creative Director - Michael Anderson
CCO - Tim Roan
Directors - CamLock Films