CASE KNIVES - STAY SHARP TOUR

It started as an idea in an engagement deck: let’s get a truck and go sharpen knives for free. Simple enough, right? The client loved it from the start, and with their consistent buy-in, this idea made it all the way from first-swing-mockup to full-fledged activation.

We bought and overland-customized a Jeep Gladiator with all the Case brand elements we could fit (and a fire extinguisher; I fought for that). Props to Our People Entertainment for being absolute wizards with the vehicle, and all the accoutrement that came along with it.

OPE put together a peek into their process of custom-making everything - this is just a piece of that peek.

Once the vehicle was made, of course, Case put together a highlight video to show off their new ride. (We didn’t make the video, just.. all the stuff in the video).

And then, they took it on the road! The Stay Sharp Tour visited 7 destinations across the eastern U.S., sharpening knives and making new fans along the way. Along with the Casemobile, we made a Company Timeline, Visual String Survey, and our favorite photo op, The World’s Largest Pocket (Guinness approval pending).

One last look to send you on your way. Safe travels!