FROST BANK x SAN ANTONIO SPURS

2023 is a big year for San Antonio. With the Spurs landing the #1 pick in the NBA Draft, the city’s lone professional sports team is back to relevancy for the first time in a while, which means that Frost, one of the marquee partners of the franchise, has a big opportunity to share some of that spotlight.

While initially working with budget and time constraints, we sold in some ideas the client loved - and found ourselves working with nearly double the funds and excited clients to show work to, which made this process so much fun.

The Spurs are San Antonio, and so is Frost. These spots are a celebration of the team, the city, the bank, and the culture that unites them all: PURO.

(Check out that endtag logo animation. Swish).

Copywriter - James Grandberry
Art Director - Michael Anderson
Creative Director - Natasha O’Rourke, Stephanie Cain
CCO - Tim Roan

Circles - You what’s a circle? A basketball. You know what else is a circle? Frost’s logo. You know what else is a circle? San Antonio.

Hoops - San Antonio is a basketball city. Like, all over. The whole thing. We got a drone and a bluescreen for this one; so cool.

From Downtown - Remember when I said SA was a basketball city? That means everyone. Such good vibes on this, my favorite piece of this project.

:15s - We created a trio of simple :15s pieces to accompany the longer spots. Fun sound design on these. Props to so many talented folks who brought the ideas to life.

#GSG