Hey Dude - Now Shoes

You’ve got a pair of comfy, cozy, stylish shoes that become your go-to pair for… just about anything. Which brings up the question: what other things in life are go-to’s?

These spots give a few answers, pointing out the shared go-to qualities of shoes, cereal, sticks, staring, and… Ryan.

Copywriter - James Grandberry
Art Director - Ben Estus
Creative Director - Kevin Dunleavy, Colin Lapin
CCO - Tim Roan