CASE - SOME LIL SPOTS

Case Knives has a straightforward, commonsense brand ethos. Their voice is like those quips your uncle (or grandpa, or resident grizzled old man) would say.

So we made some short, sweet pieces showing the knives at work, delivered with a grin and a piece of wisdom.

Copywriters: James Grandberry, Daniel Forte, Colin Lapin
Art Director: Ben Estus
Creative Director: Tim Cole, Colin Lapin